[chdaniel]

it's true. it's easy to talk theory and harder to put it in practice. but then again, I wrote the article having in mind a conversation between me and the tech company that has a healthy amount of captured value (i.e. profits, in direct speech) — they can afford to devote resources on the long tail of profitability

but just like the other answer to your comment, it's more about when companies spend time to make it hard. Like those people you may have seen in your life who are living through hell — but it's a certain level of hell that can't be achieved without their effort.

what's your industry, if you feel like sharing? competitive, by chance?