[TheSpiceIsLife]

With all due respect...

Given that you have come here, one would assume, for the feedback, and that you self proclaim to run an experiences design agency that specialises on helping tech CEOs reduce user churn, it might pay to closely consider the feedback you're getting here rather than repeatedly dismissing it with your comment leaving aside what we know for a moment.

It seems unlikely the middle 90% of readers are going to approach everything they read with all of their existing presumptions completely suspended.

Your HN bio then goes on to state:

We believe experiences are not only the reason why users choose not to leave but also what generates word of mouth. We’re building a credo around this belief — https://chagency.co.uk/blog* (emphasis mine).

From my perspective, it hurts your credibility to appear to be acting disingenuously.

Opinion: your reference to social justice warrior is fairly well unnecessary.