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Based solely on the title, I assumed this article was going to be about Jeff Bezos. We're entering a brave new world where all compute is rented from Bezos and can only be used for the furtherance of his agenda. The recent tabloid scandal kinda speaks to the underlying problem. When given documentary evidence of a tryst between Bezos and a married woman, these people did the right thing and tried to blackmail him. Bezos somehow managed to turn this into a story about his endless accomplishments and his courage in the face of adversity! Bezos isn't even competing against other companies anymore because that would be too easy. Bezos is actually competing against the rest of humanity now. We're entering the era of Bezos Purpose computing.