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by CydeWeys 2693 days ago
I'm still amazed by how ill-conceived everything having to do with that redesign was, including the new design itself, the rollout plan, apparent lack of load testing, and no ability to roll back. Contrast with reddit's redesign, which was rolled out slowly and incrementally.

More recently Snap had a redesign that was received almost as poorly, but at least they executed it competently.

2 comments

I mostly attribute both of those bad moves to strong founders who were convinced they knew what people really wanted.
>but at least they executed it competently.

and gave all their users to IG

They're doing fine, their Daily Active Users is higher than Twitter even.