[longstaff2009]

Not being a holder of a unique resource is a good point.

Google do have the mind share though, can you imagine trying to explain to Aunty Robyn that you have to type duckduckgo.com into the search bar now? and that she cant google it anymore?

[jdbernard]

The government certainly can. For examine, work with the major national ISPs to change the DNS entrees for google.com to a page listing the alternatives. Or just a state-themed version of DDG or Bing