[kpwagner]

The emphasis on the word "narrative" is a little odd to me. In the book "The Everything Store", Brad Stone, the author, describes an awkward encounter with Bezos: one of the first questions Bezos asked Stone was "with this book, how are you going to avoid the narrative fallacy." The narrative fallacy basically means crafting stories where there should be none (e.g. interpreting data with a neat reason that seems plausible, while the reason may be completely wrong and is not proven by the data). See Nassim Taleb for more on the narrative fallacy.