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by JacobJans 2689 days ago
This is a very immature view of advertising, that, unfortunately many advertisers share -- and it leads to scummy ads, with no eye on the long term relationship with the person viewing the ad.

However, many ads are not deceptive in any way, and instead simply offer something of value to people who may be interested, without any deceit, psychological trick, or ulterior motive.

Just because there are bad ads does not mean that all advertising is bad.

3 comments

If I were king, all ads would have to be black text on white background, containing ONLY the name of the product/service, its description and advertised merits. The description would have to consist of well-defined and falsifiable statements only.
Prediction: in your kingdom, product names would evolve to become "World's Best Hair Tonic" with "World's Best" being the company's brand/trade name...
If I remember correctly, calling products "best" or similar is illegal in Sweden unless you can point to verifiable neutral source such as product tests etc. I'm sure it's corruptible to some extent, but at least it is possible to prevent these things at large.
Except it would be: World's Best(tm) Hair Tonic -- I think I could parse that correctly.
What Google AdWords used to be, just plain text that was generally pretty relevant to whatever you were viewing, clearly defined as an ad.
Yep that was pretty cool, I respected Google for it.
> If I were king, all ads would have to be black text on white background, containing ONLY the name of the product/service, its description and advertised merits. The description would have to consist of well-defined and falsifiable statements only.

Sorry, but for a lot of products this approach is simply ridiculous. I want to know what I'm buying looks like before I buy it in many cases. E.g., clothes, sportswear, footwear, furniture, electric guitars - even food.

You’re right - we should allow one photo - presenting product only (i.e. without pictures of scandily clad women used to sell for example wallpaper paste, as is common in my country), against a clear background.
If you go to your local supermarket, you will see many branded items with varied fonts and pictures. This packaging is essentially an ad for the item. If you removed that, which you could do, as some brands like Brandless have done, people would not know what to buy. The packaging itself provides value. So too with ads online.
And the product's non-obfuscated cost.
I'd say the ads are still deceptive even if they weren't created with that intention. It doesn't need to be sneaky, but if it's unsolicited then the consumer didn't opt for their attention to be steered toward it.

edit: removed example as it distracts from the point.

Say you develop some really cool new product that will really help people's lives be better... how would you suggest you get people to know about it?
Perhaps a webpage that people can go to to browse products (an “adstore”).
> if it's unsolicited then the consumer didn't opt for their attention to be steered toward it.

Isn't that everything in the world, always?

Why do I have to walk past the cereal to get to the milk on a supermarket, why I am being so deceived? After all, I didn't consent to being bombarded by all those car emblems on the highway on my way to work, and I definitely didn't agree to see the orange bar at the top of this page, that "Y" is hunting me I say! why is my attention being stolen away?

> Isn't that everything in the world, always?

If you're saying advertising is a thing in the world, that's correct.

We have the ability to adjust this particular aspect of our landscape but your questions illustrate it pretty well. Most people don't seem to get very upset about advertising, and therefore it continues to surround us. I don't think there's anything that any one of us can do at this point, we're collectively shaping this world into the one with all the cereal and car emblems and have been for a while.

You are still using the reasoning of "Here is an example of a bad ad, therefore all ads are bad."
I don't believe so.

Advertisements done right should be a passive consumption model.

I want this -> bunch of leads for what you are looking for.

Advertisements nowadays are focused around an active attention-consuming model. You have companies fighting for any in they can to get themselves situated at the forefront of your attention.

There is really no excuse for it, and the dark paths attach has opened in terms of advancing surveillance technology, and harboring an insatiable appetite for as much information on potential buyer's as possible has frankly ruined any credibility or claim to benignity that I could be bothered to extend to the industry.

I could even tolerate blatant puffery if advertising would just cut out all the 1984-tier privacy destroying behavior.

I don't mind ads. I mind mental intrusiveness and privacy invasion 24/7/365.