[tylerrooney]

I realize this article is one data point but I'd offer that I have a completely opposite data point.

1. We accidentally turned off our main Intercom in-trial campaign for a segment of users during an AB test and were surprised how much lower the conversion was. We re-ran the test ensuring both sides had our Intercom in-trial campaign on. It increased in-trial conversion by 25%.

2. We do pay a lot for Intercom (10 person support team, tens of thousands of users, hundreds of thousands of leads) but we also use it a god damn ton for new customer campaigns, activation, churn prevention, reactivation, etc and by in-app, email, and mobile notifications. Replacing all of this would not be cheap.

3. Intercom can definitely be a crutch for bad UX. But you'll only know of those problems if you're actually getting this feedback. It's then on you to have the internal process for addressing common questions or requests in order to reduce the volume of help requests for specific topics.