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by grawprog 2692 days ago
>They change the shape of the bottle to reduce volume and hope I don't notice that the price effectively went up.

One of the memories that really sticks out for me from working in a grocery store was the time the Breyer's ice cream increased in price that way.

They came in a 5 case of 500g containers. They sold regularly for around $5 or something like that. They went on sale for 2 for $5 for about 2 weeks. After the first week they started showing up in 4 packs of 430g containers. I remember having to rearrange the shelves to get them to fit properly, theit shape was slightly different. After the sale ended they went to $6 for a 430g container. It was the first time I noticed and really thought about price increases by lowering the volume of containers.

That was also around the time they stopped putting handles on the big ice cream pails. A lot of people complained about it, they were no good for berry picking any more. One day I asked the dairy delivery guy about it. He said someone figured out that the handles added 2ยข to the cost of each bucked and some accountant figured out that by removing them they saved, I can't remember the exact number, but in the millions of dollars each year.

1 comments

And just imagine all the fun manufacturers can have when ice cream is sold by volume instead of weight...