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by cjmoran 2691 days ago
Some podcasts I've listened to recently have had local ads injected into them at the start/end. I can tell it's happening because it takes a few seconds for a download to progress after I start it.
2 comments

Based on complaints I've heard (mostly from Marco Arment, on podcasts he guests on), the ad-injection platforms are often responsible for horribly mangling the mp3 format. They tend to not update the mp3 file's stated length, resulting in time-remaining being off if you trust it.

Plus, of course, dynamic ad lengths completely break the ability to share timestamps for podcasts -- no "you should really listen to the bit starting at 17:52"...

Npr and old media solved this a while ago. national news shows follow strict schedules, with fixed length breaks at fixed times. Local stations inject their own content into the stream. And a lot of that is produced live.
Ad networks already have mechanisms for podcasts to choose timestamps, so they can be injected in the middle as well.