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by jonafato 2690 days ago
It's only a stupid premise if you take the feature for face value and assume that the people behind it expected it to magically solve all of the tracking problems on the web. Alternatively, consider that it's a great opportunity for all those companies that "value your privacy" to put up or shut up. Then tools like Privacy Badger [0] get to call out advertising companies that assert that they only track consumers because that's what consumers want while explicitly ignoring the industry standard opt out mechanism.

[0] https://www.eff.org/privacybadger/faq#How-does-Privacy-Badge...