[ghobs91]

This is partly a side effect of tech becoming so big, it's segmenting into products vs services. For example, Tinder isn't directly selling software to anyone, it's selling a dating service that runs exclusively on software. You could say the same about Facebook, what software is it selling directly to consumers?

None. It's selling a social network service to its users and an ad network service to its clients, built entirely on software.

[romwell]

Sure. Tinder and Facebook are tech firms, and so is Bloomberg.

That mattress company you put on the list isn't. Lines in the sand, yadda yadda, slapping a website on a store doesn't make it "tech".