[gnodar]

This whole article is a bit baffling to me. I'm having trouble understanding what the message is. That advertisers are using technology in their ads? Why wouldn't they? That they are trying to "normalize" the influence that code and technology has on our lives? It's already normalized. There isn't a dark conspiracy where advertisers subliminally incorporate language to drown out the luddites. There are big tech companies that want to advertise their brand and their tech. And there are non-tech companies that want to advertise using the language and norms we're already familiar with.

[module0000]

I think the message is "don't trust yourself to interpret ads, it's really complex and you should just take your gospel(no pun intended) from us".