[tarjei]

There is a difference between earning huge profits and earning a good living.

I would posit that it is possible for Reddit to finance itself and it's operation without going as far as they are doing now.

However, that would imply forgoing possible megaprofits that VCs wants - as well as probably reducing growth in headcounts and interesting internal projects. So there are both internal and external forces pushing in the direction of more monetization.

I think Basecamp is a nice example of forgoing profit for a better product.