[hvaoc]

Answer lies in the question I believe, non-business users don’t necessarily know the details and like to pick something that’s cross-platform to meet their business objectives. Practically having two different teams in sync needs extreme collaboration between them, often I have seen other extreme when logic and calculations are computed differently by different teams and users of each platforms were given different experiences. For most business apps, cross platform serves well enough. Easy to extend an web developer to build these apps than having to learn different platforms. Web platforms serves well over time. There exists a certain set of problem spaces when native apps are better. Let the needs drive the decision to choose the platform - would be the wiser option. End of the day business pays for these apps. (I am a full stack Dev.)