[kgwxd]

There is 0 substance to that link. How did this hit the front page?

[gnuarch]

There's the rub. Many distributions hardly add any substance, yet the topic is so popular.

[agumonkey]

Because people wants to express themselves. Tweaking and repackaging feels like something for the young nerd or the tech saavy layman. It feels like making an OS and OSes are semi god for the computer crowd.