[nopriorarrests]

Consider a few cases.

- you want to advertise B2B software to small/medium business owners.

- you want to advertise expensive fashion items to 20-35 y.o. women in NY/CT.

Will you pick FB or reddit? And then yes, lack of brand safety for non-targeted ads.

[jandrese]

Can you not pick specific subreddits to advertise in (or have your ad appear next to on the home page)?

Seems like your userbase self-segments pretty quickly on Reddit, although it's no doubt a fulltime job for several engineers to keep up with the classifications on subreddits.

I guess the biggest problem is that so many users don't log in and just browse the default, which is pretty generic. Reddit could track the not-logged-in users and what they click on like Google, but that's a fair bit more work.

[nopriorarrests]

How efficient are subrrddits compared to always logged-in audience which told you their age, interests a location, explicitly?

Rethoric question.

[stevekemp]

Yes, you can target subreddits.

I used to post my DNS-host (dns-api.com) on /r/sysadmin, for example.

[toomuchtodo]

> you want to advertise expensive fashion items to 20-35 y.o. women in NY/CT

Instagram, every day of the week.

[YeahSureWhyNot]

genuine question. is reddit good place to advertise a B2B software? my startup offers B2B warehousing/ecommerce solution and I never thought about reddit in that way even if I visit its front page daily.

[taurath]

You might get some brand awareness if you target specific subs (devops, etc), but I'd imagine the decisionmakers in companies that need what you're providing are not spending their time on subreddits, and the non-decisionmakers probably have adblocking on.

Thats just my perception though - also that reddit as a whole is very lowest common denominator tech/business wise.