[kcole16]

I've found that Instagram use is growing amongst nearly all of my friend groups (including HN demo and non), while use of all other social apps is fading (not counting WhatsApp). For reference, mostly age 24-32 in the US and Western Europe.

[sametmax]

It has the benefit of posting something simple and easy, a picture. And those pictures rarely convey opinions, so there are less wars on instagram.