[Alex3917]

The literary typeface for a UGC site is a bold design choice. On its own it suggests static content and lack of community, but then that's balanced by all the social flair on the AMA cards so I think it works. But very tricky to pull off. :-)

It's interesting in general that the design language for signaling "for women" (and "exclusive") is so incongruous with the design language of UGC.

[kl2931]

Hi, designer/cofounder of Elpha here. Thank you for the comment! It is tricky to design a UGC site for women, and we aim for friendliness/neutral than feminine. Glad you like Chiswick!

[Alex3917]

Yeah I think neutral has gotten a lot easier to pull off in the last five years just because of all the design resources put out by Google, Apple, and MS. Even though I don't like Material as a strict design language, just the fact that it's clearly explained and all the resources behind it are free is a much better starting point than being more limited to reverse engineering existing sites and picking up their biases along the way.

[kl2931]

Can't agree more! There are only 3 of us, and we have so much to do, resources like material design really help us speed up the design & dev process.

[Cenk]

I really like the typeface, it’s one of the first things I noticed.

It‘s Chiswick Sans, by the way: https://commercialtype.com/catalog/chiswick_sans

[kl2931]

Happy to hear that! :)

[adeora]

What does "UGC" mean?

[bronson]

User Generated Content