[cbcowans]

Thank you, Marie!

We landed on Elpha by riffing on the word alpha and the notion that we want to create a place where women come first. We combined alpha with the French word for she (“Elle”) to create ellepha and then shortened it to elpha from there.

[jedberg]

Did you have any concerns over brand confusion with Elfa, the shelving system owned by the Container Store, which markets itself heavily to women (and yes, I see the rich irony in that :) ).

[kl2931]

Ha, we chose the name Elpha by riffing on the word alpha and the idea that we wanted to create a place where women come first. We combined alpha with the French word for she (“Elle”) to create ellepha. We shortened it to elpha from there. Plus, the .com was available. :)

[mariedm]

Funny, I'm actually French! Nice name anyway :)