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by cbcowans 2691 days ago
Thank you, Marie!

We landed on Elpha by riffing on the word alpha and the notion that we want to create a place where women come first. We combined alpha with the French word for she (“Elle”) to create ellepha and then shortened it to elpha from there.

2 comments

Did you have any concerns over brand confusion with Elfa, the shelving system owned by the Container Store, which markets itself heavily to women (and yes, I see the rich irony in that :) ).
Ha, we chose the name Elpha by riffing on the word alpha and the idea that we wanted to create a place where women come first. We combined alpha with the French word for she (“Elle”) to create ellepha. We shortened it to elpha from there. Plus, the .com was available. :)
Funny, I'm actually French! Nice name anyway :)