Companies have no obligation to give the consumer the biggest and best, if they know the consumer will be satisfied with par. For instance, if a business has no/weak competition, then even if the company has a next-level product ready for distribution, it would make more sense to keep the lesser product on the shelf and only increment features when competition arrives.
For Apple, they know their customers are loyal and getting them riled up about some things here and there will only heighten the excitement when the truly epic product is released. I'm not sure if that's what's happening here, but I don't see Apple struggling.
In my personal case I have grown more and more frustrated with Apple's products.
It boggles my mind that my 5 years old MBP is more pleasant to use than the one I got at work 1 year ago
(to be 100% fair, the new model has one nicety : the fingerprint reader, even though I am not 100% satisfied/convinced, it is nicer than entering a password).
I am more than ready to jump ship to any other product at this point.
Even an OS that I feel is inferior for my personal needs won't be too much of an issue if it does everything else better than my current laptop.
Companies have no obligation to give the consumer the biggest and best, if they know the consumer will be satisfied with par. For instance, if a business has no/weak competition, then even if the company has a next-level product ready for distribution, it would make more sense to keep the lesser product on the shelf and only increment features when competition arrives.
For Apple, they know their customers are loyal and getting them riled up about some things here and there will only heighten the excitement when the truly epic product is released. I'm not sure if that's what's happening here, but I don't see Apple struggling.