[gaius]

but people tend to remember when that's been done to them, and aren't exactly keen to have it happen again.

Companies stick with Oracle and IBM for multi-decade stretches, maybe the move to cloud will be what it takes to dislodge them, but then again, in a world where Azure, AWS and GCP exist some people still choose Oracle and IBM, so there's no explaining it.

If I were a CIO I would announce that this year's bonuses will be funded from savings on Oracle licenses, then sit back and let nature take its course.