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by 60654 2689 days ago
> "That’s why the adjective that so many people are affixing to all of these new capabilities to convey their awesome power is “deep.”"

One of the best pieces of academic marketing was calling this set of techniques "deep" learning. The word is so rich with connotations, it immediately brings to mind all the synonyms: profound, complex, arcane, etc. It makes people ascribe far more complexity to the system than it actually has.

When in reality, it's just a "massively multi-layered and multi-stage" network. But that doesn't sound nearly as profound, and doesn't allow journalists to spin wild tales.

1 comments

People will nearly always opt for the language that conveys the most meaning, even if doing so outstrips the underlying phenomena being named, since the point of language is to convey meaning
That doesn't mean the meaning has to be precise or truthful. Poetry, metaphors, marketing, implication, white lies - they all rely on meaning being multifaceted, and bringing things to mind without actually saying them explicitly.