[smsm42]

There's no "normalization" - nobody treats murders as "normal". However, there's a difference between treating it as normal and treating is as bad, but rare abnormal, and putting it in the context of overall big picture. You can say "66 people are attacked by sharks recently" and it would look like a bloody carnage which warrants very grave concern. Or you can put it in the context that it's over all wide world, and there was one single shark attack fatality in the US over whole past year, and about 10x more people are killed each year by vending machines.