[whatshisface]

>still, many leaders don't even seem to understand the benefit of putting such into words, let alone use it as guiding principles.

What you're looking at is a second-generation CEO. Nadellas was bred through the executive training program of an established organization, having received many two-day management courses, and he knows that an afternoon with the PR group is a good idea. This is in contrast to Gates and Balmer, which were first-generation "founder" CEOs.