[jimmytucson]

> Eh, this has existed for decades at a macro level in over-the-air television and radio.

Advertising predates the internet, of course. What does not is the ability to personalize advertising to the individual using computer intelligence trained on volumes of data about people’s lives, recorded in microscopic detail. I don’t think the level of manipulation and personalization pre-internet is comparable to what advertising firms such as Google and Facebook are capable of now.