[_jgvg]

Nah, good old capitalists are rarely trying to create a religion after them, going around the country and taking pictures feeding baby cows.

Zuckerberg is indeed a good old capitalist, but one who doesn't want to be seen as a capitalist, but as a messianic savior.

That's why you create a for-profit company and call it an "Initiative" focused on "advancing human potential and promote equality".