[wolco]

The product matters little in some cases. Marketing can succeed with vaporware. Sales can succeed without an actual working product as long as they focus on the decision maker and have vender lockin. HR, c.level execs don't need a working product just a concept.

Product development rarely provides features that can be self fueling for marketing/sales. Brands rarely need killer product features they need a targeted story.

It is much easier to have a successful company without a product than it is to have a successful company that trys to use product features as a marketing department.