[shhehebehdh]

From a practical standpoint, it’s hard to picture apple permanently preventing google from e.g. dogfooding Google Maps for iOS. I suppose it’s within the realm of possibility, but I don’t see it as likely.

I wouldn’t even look at it from an anticompetitive angle or anything like that. This is a matter of what’s best for apple and its users. They should absolutely do what’s needed to ensure that their terms are obeyed. But permanently banning google is not “what’s needed.” What’s needed is merely to demonstrate that the behavior will not be tolerated going forward. I imagine discussions between corporate lawyers and perhaps a reasonably sized bond would be sufficient to demonstrate google’s sincerity in not repeating the error.

[jedieaston]

Dogfooding is possible via TestFlight, and Apple moderates it to ensure they aren't breaking the rules before the builds go out, I believe. Enterprise certificates are for pushing applications written for internal use only, like the Facebook lunch app or Google's bus schedule.