[nerdjon]

You buy an iPhone knowing full well that Apple has this control, and for many people is the reason they buy their iPhone.

So far they have used the power sparingly, at the end of the day it could have been a cute cat app and did nothing wrong but it still broke Apple's terms that these companies agreed to and Apple acted accordingly.

[mjw1007]

I would bet good money that the large majority of iPhone users don't know that Apple has this much control (ie, that they can decide whether you're allowed to install custom apps provided by your employer).

[saagarjha]

I'm sure many iOS users are not aware that you can install apps outside of the App Store.

[iainmerrick]

Yes. And for tech savvy people, such as Facebook developers, the fact that you need to install a special certificate before you can use internal company apps should give you a clue about what’s going on.