[vosper]

> 100% of the time, NYT, CNN, MSNBC, WaPo are running what they think is an effective awareness and information campaign - and is in reality going to cause scandal fatigue and hurt their credibility. Everyone complains about his Twitter... stop airing every single one of his tweets.

But right now it's good for those sweet clicks. They have an audience who loves to get worked up about Trump, just as there's an audience that loves to get worked up about the kind of people who get worked up about Trump. They have their own content, too.

[jrochkind1]

You will likely be interested in this recent New Yorker article which considers this topic.

https://www.newyorker.com/magazine/2019/01/28/does-journalis...

And accompanying interview with Jill Abramson.

https://www.newyorker.com/news/the-new-yorker-interview/how-...

But, basically... yes, what you said. And newspapers mostly lack any credible business plan ideas that don't rely on this.

There is currently no real demonstrated business model to sustainably pay for good journalism. Some are hoping they can at least fund good journalism with clickbait and sponsored content... ugh.

[SlowRobotAhead]

I agree with both of you, and pose this question... do you think they have more desire to see Trump not win again because of their integrity - or want Trump to win because it's extremely good for business?

[jrochkind1]

Oh, I'm pretty sure political topics will continue being clickbait for quite some time whether Trump wins or not.

I think most of those who work at the NYT would like Trump not to be president, and most of those who work at Fox News would like him to be president.

_Covering_ Trump is good for business for both of them though. And if Trump is out, there will be some other topics that are either way too.