[ozmbie]

Every time "design thinking" comes up the responses around here are similar: That's it's an obvious and somewhat natural process.

I think that's part of the point. It's a natural process for creative people with development experience and critical thinking skills. But those people are often not in charge of projects. Those people in charge need these concepts formalised into a process to even consider it. In my experience, many development frameworks come from developers trying to get average managers to sort their shit out.