[alanlamm]

yes, but 'inside the company' and 'testing' are vague. On one hand u have Larry Page testing the latest version of Gmail app - clearly eithin bounds - but what if its a contractor using an app filled with analytics that won't be released to the public, then what if its a focus group with 5 people, then what if its a large study like this, etc.

[nvrspyx]

That's precisely what TestFlight is for. Internal use, testing, and production each have their avenues: Enterprise certificate, testflight, and app store