[JumpCrisscross]

> the average layman doesn't care about data collection and ad tech

True. But Facebook has managed—by demonstrating a repeated recklessness, unwillingness to reform and immortality that seems fundamental to its culture—to energise a vocal minority in a way no other tech company has. This vocal minority, moreover, is wealthy, politically connected and bipartisan.

This is already resulting in costs and reduced strategic flexibility for Facebook’s senior leadership. I expect it to turn into an existential threat for the company, as it’s currently organised, in the coming years.