[throwaway2048]

There is a difference between not informed, and doesn't care.

How many people would be comfortable if you laid out the full spectrum of what is possible with the data that is collected, and how said data is distributed and sold?

Its frankly a massively dishonest claim that people "don't care so its all fine".

[11sdmb8m]

Users realise that the ads they see are targeted to them, and infer that those ads are chosen depending on their activity. Do you think people would stop using Facebook if you told them about this? Or maybe you're wishing for the government to step in?

[peteretep]

> Users realise that the ads they see are targeted to them, and infer that those ads are chosen depending on their activity.

My experience is that most people are surprised and mildly horrified that Facebook has most of their browsing history.