[thebooglebooski]

I think the author missed an opportunity at the end, when threading the role of AI/decision-making with respect to our lives...

Our behavior in society is fluid and dynamic. And so the extent to which data gets used to influence our future can, and should also reflect our changing values and beliefs.

The caveat is: what's the lag behind to which automated systems accurately reflect our beliefs of what's right and wrong?

Things like the semantics of words change regularly, at least in English.

And so is it safe to assume and believe that systems using "big data" accurately project and reflect society within a given moment of time?