[sachin18590]

Hi sure. Fair question indeed. We were a sales call scheduling service till september 2018 and had built a strong email categorization and reply layer on top of collaborative inbox to manage multiple client inboxes, schedule calls and update CRMs. By late last year we decided to push to a pure SAAS play and eliminate the human-in-the-loop segment of the company. You can think of this as a soft product pivot to achieve scalability and reduce operational overhead.

That said, since we allow AI enhancements on the event data (email categorization to be precise for now) on top of the zapier model and also allow the human decision making element in between, we could not just plug and play any IFTTT architecture, which definitely meant some more engineering overhead.