[gist]

First let me say I think this is a great idea even just the marketing and publicity angle alone. [1]

That said I always love the arbitrary numbers they assign such as '100' or similar those '30 under 30'. And so on. Heinz of course popularized 57 varieties of ketchup (not sure I have seen that duplicated).

Why not say 'roughly 100'. Give yourself the flexibility to go up or down if needed.

[1] This is what happens when money meets creative ideas.