[vit05]

I do not know if SnapChat would succeed just by copying some functionality. Snap grew by offering an opportunity to share small, stupid day-to-day moments.

We are curious about what others do. That's why reality shows and gossip magazines were so successful.

But the point is that by introducing Stories, Instagram provided this opportunity to spy on the lives of others. But also the opportunity to build a profile. This is important for anyone who has the ability to entertain others for longer, the influencers. And make others believe they could be that too.

Just saving a snap would not be enough. Snap would have to provide a landing page for each user that could be attractive enough for others to start following it. And some small clips is not so attractive, because you have to wait without doing nothing. In Instagram, in a few second rolling someone feed you would like it or not.

In addition, Instagram's search system improved greatly during this time of competition. While on snapchat is non-existent.