[baroffoos]

I think most people are very willing to do things simply for the sake of improving the world as long as it doesn't mean giving up their quality of life. Many people offer help for free, pick up rubbish they didn't drop and work on improvements for things we all benefit on. The only problem we have currently is many people are busy with menial work to maintain their quality of life.

I think the solution is potentially a mix of automation providing cheap resources to everyone and government funding for useful research.