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by manigandham
2696 days ago
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Page URL is not personal information, that's a ridiculous overreach and misinterpretation of GDPR. Cookies are an anonymous identifier, they are specifically not a person. As I said, it's a short-term stable ID used to control the amount of ads shown and track any conversions for campaigns. Adtech companies do not know who you are, only Google and Facebook do. |
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The fact that cookies are pseudonymous has 0 effect here -- literally their entire purpose is to be able to associate third party data with a person's browser.
Your contention that all they're used for is frequency capping isn't true either, but even if it was, it's not relevant -- "I'm just using it for frequency capping" isn't acceptable under the GDPR, just as much as "I need the data to do advertising" isn't a reason acceptable under the GDPR for keeping a piece of data in the first place.
Here's the text of the GDPR on cookies: https://gdpr-info.eu/recitals/no-30/