[pwython]

There's sort of 2 types of social proof. Fear of missing out and testimonial. My favorite examples of social proof (not fomo.com) are hotels.com and opentable.com. When looking at a hotel: "15 people have booked this hotel today," or while making a dinner reservation: "23 people have reserved a table at this restaurant today."

In these cases, you're being pressured to act fast before the hotel/restaurant is fully booked. Further, this "proof" that people are making all these reservations right now also could make you believe your choice is a popular recommendation, persuaded your decision making.

[ryanckulp]

yep, you can do this with Fomo(.com) as well.