[AndrewKemendo]

This is really great and there are some interesting takeaways.

The reality was that most users paid little attention to our onboarding. They weren’t reading our precious copy.

We found exactly the same, and we had somewhat of an advantage in this regard of having a completely new interface to most people (Mobile AR). So we expected people would take more time to learn our UX. Nope.

People want to blaze through onboarding even if they have no clue what to do and have never done it before. They wanted it to just be so simple that there was zero learning curve. That ended up being enlightening for us and forced us to radically simplify and copy.

Your product should work the way I expect it to

How I expect your product to work is largely based on my experience using other products

This is a great way to look at it. Now ask yourself, what if it's a new interface that people haven't dealt with before? Answer: You're conversion is going to be bad until your UX makes it orders of magnitude easier to accomplish a very important task.