[BlackFly]

Offer users a meaningful reason to actually consent to such targeting. Current "consent" forms are not meaningful in that most users are probably clicking "ok" just to get rid of the pop up and not because they actually agree.

Why would users actually provide meaningful consent to having a tracking profile? You need to actually offer something to users. The law essentially says you cannot just start profiling them without their permission.

You could offer users a subscription based ad free browsing experience. User pays 50 euro a year, you take a 10% margin, leaving 45 euro behind to provide the ad free experience. At 164 impressions per day (stretched inference from the article) you bid 0.075 cents per ad space. If an ordinary advertiser bids less then this to show you an ad, then no ad would be shown instead and the content publisher would still get paid. At any time you could cancel your subscription and demand that the profile be deleted. This is just one idea on how you could collect meaningful consent for an ad profile.