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by dpower 2700 days ago
We stripped every feature that made our product different and put them in an 'app store'. This was a huge change (a lot of work and a big risk), and not something I've seen others do as an on-boarding strategy. Thus, novel. I believe this approach could be repeated by others. It's a far cry from the usual walkthroughs, carousels and prompts.
1 comments

So basically putting advanced features into a separate section, making them togglable and calling this section an App Store?

They are still mentioned on the homepage and in a form of a carousel at that.

I appreciate that this must've been a significant rework, with all edge cases considered, but sectioning off parts of a software and making them discoverable in a course of normal use is not exactly novel... I mean that's just too bold of claim to be thrown around lightly. The story is still interesting, but something a bit more exact like "Here's what worked for us remarkably well" would've been more suitable.