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I've always preferred Best Buy to Amazon for electronics (and I definitely do my fair share of Amazon purchasing).

Recently, I bought my MacBook there. I also purchased a gaming headset from there.

I think the main thing is - what if I get my headset out of the box and one ear has no sound - easy fix with Best Buy. Same with the MacBook. In fact - I actually ended up returning my original MacBook to Best Buy within 14 days of purchasing it to get a slightly upgraded model - no questions asked, nothing lost but about an hour of time.

As other posters have mentioned, there's also the 'knock-off' chance on Amazon as well (or at least me, the general, uninformed consumer thinks that there is). I can't be certain that even Apple-branded products from Amazon are actually Apple products. But at Best Buy, my assumption is they are legit Apple products.