[uurayan]

I run a site with fairly high traction with teenagers specifically teenages from california and tumblr is very popular with that demographic. From the outside looking in, they seem as excited about it as I was about friendster circa 2003, like this blogging thing was just invented. My take on the success of tumbler, for this demo at least is that it successfully implements standard blog tools that were once too nerdy for the masses (rss subscriptions, auto posting to twitter / fb, making it easy to post any type of media, making it easy to theme their blogs). In fact most of them use it like a twitter on steroids, posting pics and videos and viewing them without having to click on a like to a seperate service.