[JumpCrisscross]

> Ramping up production for a complex product requires capital

For a mass-market product, sure. But there’s no need to go from 0 to mass market. Had he priced his boots at $900 a piece and essentially sold prototypes, he may have been able to hit $100k in sales within a year. That’s the kind of traction investors look for.

[achillesheels]

Exactly. Going to market and being able to identify if his hypothetical quote “mid-30s” extreme sports enthusiast was his target market, and at the price they are willing to pay, was neglected in pursuit of the perfect product.

As Voltaire said, “Perfect is the enemy of the good.”