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by meric
5694 days ago
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If the monopoly is in an industry where the barrier of entry is very high, then yes, they could raise prices to antisocial levels and make exorbitant profits; However if the monopoly was in an industry where the barrier of entry is very low, the monopoly doesn't have that much power to raise prices to antisocial levels; If they do other competitors will jump in. Imagine, through low prices and effective logistics you've achieved a monopoly in producing wheat. You have a monopoly because no one can afford to sell as low as you do, not even the poor developing country farmer; Now imagine that you got arrogant and raised your prices by 350%, you'd start to lose the monopoly because other competitors can now enter the market. That's why you wouldn't raise prices even if you have a monopoly, if your industry has a low barrier of entry. No matter what you cannot employ defensive tactics to ensure your competitors (other farmers) can never gain traction, if your prices are too high. Now, whether search or social networks are high barrier of entry industries, is another question. (I tend to think so) |
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