[sanderjd]

Yep. What happens when you hire a bunch of people for their "passion" and then it turns out they need to spend their days setting up A/B tests and marketing emails while maintaining a crappy house of cards that they aren't allowed to put time into improving because that's not what has customer-visible ROI? Well, you get an office full of miserable cynical people whose passion has been stamped out.

I just watched the Netflix documentary about the Fyre festival last night, and it seems analogous: it's actually worse to get people excited about a dream that doesn't exist than for people to be open-eyed about what something actually is.

[TomVDB]

IOW: “passion” is basically meaningless then. And thus no disqualifying word when selecting companies to send your resume to.